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Room 1E08 [clear filter]
Sunday, March 4
 

12:15pm EST

Instagram- Your Digital Business Card

Let's get real - we lose business cards all the time. They end up getting lost in the bottom of purses, thrown in junk drawers, and you don't always have them on you. To top it off they don’t represent you and your business with that WOW factor. Learn how to best integrate your portfolio within Instagram to create a powerful platform for your digital business card - a business card people will use. Use the power of imagery and technology grow your client base! It's 2018 and time to up your business card game!

 


Speakers
avatar for Sarah Bryan Reish

Sarah Bryan Reish

S2 Creative Marketing
Founder of S2 Creative Marketing - a marketing agency that primarily focuses on digital online presence, Sarah Bryan Reish has an entrepreneurial passion and has focused her support towards small business. Since the success of S2 Creative Marketing, Sarah has written professional... Read More →


Sunday March 4, 2018 12:15pm - 1:30pm EST
Room 1E08

2:00pm EST

#NoSlowDays
That’s right, NO MORE SLOW DAYS! In this class, Destiny breaks down the three highest grossing sales in the beauty industry: coloring, cutting, and retail. Allow DCI to help you discover the customer life cycle along with marketing tips, systems and applications. Don’t miss this class!


Speakers
avatar for Destiny Cox

Destiny Cox

DCI Academy
Destiny is an industry icon and cut and color expert. Destiny travels the globe extensively educating and her progressive teaching approach enables stylists and students to grow past their boundaries. Destiny built Destiny Cox International to be able to continue reaching and teaching... Read More →


Sunday March 4, 2018 2:00pm - 3:15pm EST
Room 1E08

3:45pm EST

Social Media and the Power of Influence
Join social media superstars, Brian Champagne, Nikki French and a special lineup of VIP beauty influencers for best practices on creating a successful image, building your brand, and boosting your business. You’ll hear success stories and social media best practices which will help you market your business. You’ll also have the opportunity to take part in an open casting to be featured as a rising artist! See if you have what it takes to be a VIP influencer or a brand ambassador! Class will include a Q&A plus a special raffle gift prize!

Speakers
avatar for Eve Pearl

Eve Pearl

Eve Pearl Beauty Brands
Eve Pearl is a five-time Emmy winner, author, and educator. Her work, technique and products can be seen on television, film, print, and theatre. Eve has appeared on “The Today Show,” “The View,” “Good Morning America,” The Academy Awards, QVC, Beauty iQ, and in fine spas... Read More →


Sunday March 4, 2018 3:45pm - 5:00pm EST
Room 1E08
 
Monday, March 5
 

10:30am EST

Instagram- Your Digital Business Card

Let's get real - we lose business cards all the time. They end up getting lost in the bottom of purses, thrown in junk drawers, and you don't always have them on you. To top it off they don’t represent you and your business with that WOW factor. Learn how to best integrate your portfolio within Instagram to create a powerful platform for your digital business card - a business card people will use. Use the power of imagery and technology grow your client base! It's 2018 and time to up your business card game!

 


Speakers
avatar for Sarah Bryan Reish

Sarah Bryan Reish

S2 Creative Marketing
Founder of S2 Creative Marketing - a marketing agency that primarily focuses on digital online presence, Sarah Bryan Reish has an entrepreneurial passion and has focused her support towards small business. Since the success of S2 Creative Marketing, Sarah has written professional... Read More →


Monday March 5, 2018 10:30am - 11:45am EST
Room 1E08

12:15pm EST

Become a Social Media Maven
Join Shannon for great insight into social media and how to best use it to build your business and increase your bottom line! During this interactive class, you’ll learn exceptional facts behind social media marketing and the steps you can take to amplify your social presence.

Speakers
avatar for Shannon Leehr

Shannon Leehr

STX
Shannon Leehr is a NAHA Beacon Award winner and former marketing director who built a salon from the ground up using social media marketing. Currently an account manager for STX Software, she understands all avenues of the salon as a stylist, makeup artist, receptionist, and blogger... Read More →


Monday March 5, 2018 12:15pm - 1:30pm EST
Room 1E08

2:00pm EST

Social Media — Strategies for Any Business or Budget
Solve the mystery of social media! In this class, Amy will reveal best practices and teach you how to boost your bottom line with strategic social media investment. You’ll leave this interactive class with tactics to help you effectively use social media and market your business. Learn how to spend your money and time wisely!

Speakers
avatar for Amy Carter

Amy Carter

Empowering You
As the owner of one of Indiana’s top salons, Amy knows what it takes to reinvent a business and train a leadership team that’s invested in long-term success. Amy has turned her knowledge into a passion for coaching and as Founder of Empowering You Consulting, she helps salons... Read More →


Monday March 5, 2018 2:00pm - 3:15pm EST
Room 1E08

3:45pm EST

Social Media — Play to Win
In this class, Patrick breaks down how to stand out and increase your business on different social media platforms including Facebook, YouTube, Instagram, Pinterest, Snapchat and Twitter. From strategies that work online to creating experiences offline that go viral, Patrick will explain best practices and how to meet your goals. Social media can be used to build the business and life you want as a professional – learn how in this class! 

Speakers
avatar for Patrick McIvor

Patrick McIvor

Patrick McIvor Color Studio, Inc.
Modern Salon, American Salon, BTC, Launchpad and countless others feature Patrick’s coveted tips. Patrick writes blogs for ModernSalon.com, TheColoristMag.com, LehighValleyStyle.com and is featured in the book “50 Hairstylists”. Patrick is also an Intercoiffure Specialty Member... Read More →


Monday March 5, 2018 3:45pm - 5:00pm EST
Room 1E08
 
Tuesday, March 6
 

11:00am EST

Know Your Rights

Did you leave beauty school with more questions than answers? Prepare yourself to enter the salon workforce with this crash course in professional etiquette, salon compensation and much more!

The class will cover:

  • Understanding your rights as employees or booth renters
  • How to avoid abusive and unethical owners
  • How to negotiate a fair and legal arrangement with confidence

Speakers
avatar for Tina Alberino

Tina Alberino

The Ugly Beauty Business
Beauty industry survivalist, salon crisis interventionist, tactical verb-weapon specialist, and the leader of at least a hundred workplace revolutions, Tina is known for her extensive knowledge as for her sarcastic wit and mercilessly straightforward style. She’s the author of the... Read More →


Tuesday March 6, 2018 11:00am - 12:15pm EST
Room 1E08

12:30pm EST

Mastering Your Leadership
No matter what stage you’re at in your career—owner, educator or student—improving your leadership skills is the best way to advance. In this dynamic seminar, Paul will teach you different ways to lead, how to motivate others, problem-solving techniques, and how to earn the respect of everyone around you. You’ll leave ready to set an example and create a culture in which everyone will not just strive, but thrive.

Speakers
avatar for Paul Digrigoli

Paul Digrigoli

Digrigoli Seminars
Paul is the author of the highly popular book “Booked Solid,” a hairdresser for almost 40 years and a current school and salon owner. Paul has won the “Entrepreneur of the Year” award from the National Association for Community College Entrepreneurship and Modern Salon’s... Read More →


Tuesday March 6, 2018 12:30pm - 1:45pm EST
Room 1E08

2:00pm EST

Master Your Social Media and Brand For Success

What do you want more of, followers or paying clients? Learn how to leverage social media to drive your business. Ashley will reveal the strategy that successful beauty professionals use to attract new clients and encourage rebooks, without investing in an expensive and impersonal social media management company. This class will cover smart branding, the difference between social media platforms, how to maximize audience reach, plus help you finally answer the burning question “what do I post?".


Speakers
avatar for Ashley Gregory

Ashley Gregory

The Nailscape
Ashley Gregory is an in-demand session manicurist and award-winning nail professional. Creator and director of The Nailscape blog, Ashley shares industry news, information, and her passion for empowering others to success.


Tuesday March 6, 2018 2:00pm - 3:15pm EST
Room 1E08
 
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