IBS New York 2018: Full Schedule

10:30am EST

Mastering Your Leadership

No matter what stage you’re at in your career—owner, educator or student—improving your leadership skills is the best way to advance. In this dynamic seminar, Paul will teach you different ways to lead, how to motivate others, problem-solving techniques, and how to earn the respect of everyone around you. You’ll leave ready to set an example and create a culture in which everyone will not just strive, but thrive.

Speakers

Paul Digrigoli

Digrigoli Seminars

Paul is the author of the highly popular book “Booked Solid,” a hairdresser for almost 40 years and a current school and salon owner. Paul has won the “Entrepreneur of the Year” award from the National Association for Community College Entrepreneurship and Modern Salon’s... Read More →

Sunday March 4, 2018 10:30am - 11:45am EST
Room 1E07

Business of Beauty

12:15pm EST

Power-On for Success

Embracing technology doesn’t have to be a headache! Discover new tools to manage your business more efficiently using tablets, phones, automation and cloud services. From reporting to booking and marketing, this workshop explores harnessing the power of technology to empower your daily operations and keep your clients coming back for more!

Speakers

Shannon Leehr

STX

Shannon Leehr is a NAHA Beacon Award winner and former marketing director who built a salon from the ground up using social media marketing. Currently an account manager for STX Software, she understands all avenues of the salon as a stylist, makeup artist, receptionist, and blogger... Read More →

Sunday March 4, 2018 12:15pm - 1:30pm EST
Room 1E07

Business of Beauty

2:00pm EST

Financial Fitness — 6 Ways to Increase Profitability Today

Making more money means learning how to turn top line sales into bottom line results! This is usually easier said than done until now. This class will break the process down into 10 critical areas that you can identify to help you give your bottom line a boost. In this class, you will rate yourself in six areas that support profitability, make a game plan to fix areas that need improvement and learn formulas that will determine your ideal profit point.

Speakers

Stephen Gomez

Stephen Gomez Business Coaching

Steve’s experience as a business coach and trainer spans over twenty-four years. Steve has authored business training books and manuals on marketing, business planning, sales growth and inventory management for Milady. He annually served as judge of the North American Hairstyling... Read More →

Sunday March 4, 2018 2:00pm - 3:15pm EST
Room 1E07

Business of Beauty

3:45pm EST

Strategic New Advantages of Salon Suites

Learn how to successfully create a professional career with suite independence, creative freedom and financial success! One-third of all salon and spa professionals have now taken advantage of independent career opportunities as booth, chair and suite renters. Salon suites offer affordable, spacious, fully-equipped with upgraded furnishings and premier locations for hair, skin, nail and spa professionals. Become your own boss, set your own prices, pick your favorite products, work your desired hours and experience financial freedom.

Speakers

Larry Oskin

Marketing Solutions

Larry is president of Marketing Solutions, one of the leading marketing, advertising and PR agencies specializing in the professional salon, spa and beauty businesses. He is a creative beauty industry executive with 40+ years of professional marketing and management experiences. Larry... Read More →

Sunday March 4, 2018 3:45pm - 5:00pm EST
Room 1E07

Business of Beauty

10:30am EST

Successful Pricing, Service Menu and Marketing Device Strategies

To keep up with the ever-changing economy and competition, you must make annual price adjustments! Larry will review when and how to best institute price changes in this class. Larry will also discuss the best social media, internet, web and print marketing platforms to enhance your service and retail sales. Whether you own or manage a salon or work as an independent, this class is one you must attend! Bring a note pad!

Speakers

Larry Oskin

Marketing Solutions

Monday March 5, 2018 10:30am - 11:45am EST
Room 1E07

Business of Beauty

12:15pm EST

Recruiting 101: The Do’s and Don’ts

As a business owner, your staff supports your salon as much as your customers. A powerful team can make a huge difference for your business! This course teaches recruitment strategies that attract the right people at the right time. Steven will show you the tools and systems needed to recruit the right team. Topics covered include: • The best recruiting methods for “new” versus “experienced” technicians• How to maximize your advertising effectiveness and recruit only the best• Understanding which interview techniques work best and when to use them

Speakers

Stephen Gomez

Stephen Gomez Business Coaching

Monday March 5, 2018 12:15pm - 1:30pm EST
Room 1E07

Business of Beauty

2:00pm EST

The 168 Hour Theory to Entrepreneurial Success

Learn the eight components of launching a successful career in the beauty industry! Nikki will discuss; personal development, skill and time assessment, stagger booking, the 10 metrics to being a top producer, pricing and budgeting. This class will be most effective for new salon owners and stylists.

Speakers

Nikki Trowbridge

The Statement Project

Nikki has been in the beauty industry for over 27 years. She has transitioned hundreds of new professionals into the beauty industry through her cosmetology school and salon apprenticeship program. With Statements the Salon, Nikki has built a team of 48 extremely successful emplo... Read More →

Monday March 5, 2018 2:00pm - 3:15pm EST
Room 1E07

Business of Beauty

2:00pm EST

The 168 Hour Theory to Entrepreneurial Success

Speakers

Nikki Trowbridge

The Statement Project

Monday March 5, 2018 2:00pm - 3:15pm EST
Room 1E07

Business of Beauty

3:45pm EST

Common Misconceptions in the Beauty Biz

Common Misconceptions in the Beauty Biz Tina Alberino — The Ugly Beauty BusinessDid you know that many “customary” industry practices are illegal? Do you know how to avoid falling victim to (or committing) labor exploitation? Taking this class can keep you from a devastating audit, labor investigation, or lawsuit. This class will also cover how to recognize exploitative and unethical practices during an initial job interview and strategies for correcting illegal practices. Taking this class could save you money and aggravation!

Speakers

Tina Alberino

The Ugly Beauty Business

Beauty industry survivalist, salon crisis interventionist, tactical verb-weapon specialist, and the leader of at least a hundred workplace revolutions, Tina is known for her extensive knowledge as for her sarcastic wit and mercilessly straightforward style. She’s the author of the... Read More →

Monday March 5, 2018 3:45pm - 5:00pm EST
Room 1E07

Business of Beauty

11:00am EST

7 Steps to State Board Supremacy

Studying for the State Board exam can be stressful. Let Mr. Stateboard deflate the myths behind the test and tell you EXACTLY what is on the exam! This class will give you the blueprint behind the State Board and have you STRESS FREE and ready to take the test before leaving the room!

Tuesday March 6, 2018 11:00am - 12:15pm EST
Room 1E07

Student Class

12:30pm EST

Tools for Success: Create The Life You Want

The key to success is more than a good haircut, color or style. Patrick will share the tools for success he used to secure positions with companies like Clairol, Logics, Wella, Redken, Product Club, Matrix, and Goldwell, as well as how he became a contributor to several salon publications. Learn from Patrick’s real-world experiences how to take your career to the next level!

Speakers

Patrick McIvor

Patrick McIvor Color Studio, Inc.

Modern Salon, American Salon, BTC, Launchpad and countless others feature Patrick’s coveted tips. Patrick writes blogs for ModernSalon.com, TheColoristMag.com, LehighValleyStyle.com and is featured in the book “50 Hairstylists”. Patrick is also an Intercoiffure Specialty Member... Read More →

Tuesday March 6, 2018 12:30pm - 1:45pm EST
Room 1E07

Student Class

2:00pm EST

Going from College to the Pros!

You just got your license but now what? This class will help bridge the gap from student to professional. If you are ready to take the step into the pros, this class is for you!

Tuesday March 6, 2018 2:00pm - 3:15pm EST
Room 1E07

Student Class