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Business of Beauty [clear filter]
Sunday, March 4
 

10:30am

3 Powerful Steps to Raising Your Prices
If you know you need to raise your prices and but are afraid to do so, this is the class for you! You will learn how much to raise your prices while exerting your professional power. By changing a few factors, you will learn to increase your revenue significantly!

Speakers
avatar for Zan Ray

Zan Ray

Zan Ray Salon Coach
Zan Ray has been in the hair industry for 50+ years. Throughout her successful career, Zan has owned five successful salons, created the first apprenticeship program and was privileged to be the first Aveda Concept Salon in Austin, Texas. Along with her career as a hairdresser, Zan... Read More →


Sunday March 4, 2018 10:30am - 11:45am
Room 1E10

10:30am

Mastering Your Leadership
No matter what stage you’re at in your career—owner, educator or student—improving your leadership skills is the best way to advance. In this dynamic seminar, Paul will teach you different ways to lead, how to motivate others, problem-solving techniques, and how to earn the respect of everyone around you. You’ll leave ready to set an example and create a culture in which everyone will not just strive, but thrive.

Speakers
avatar for Paul Digrigoli

Paul Digrigoli

Digrigoli Seminars
Paul is the author of the highly popular book “Booked Solid,” a hairdresser for almost 40 years and a current school and salon owner. Paul has won the “Entrepreneur of the Year” award from the National Association for Community College Entrepreneurship and Modern Salon’s... Read More →


Sunday March 4, 2018 10:30am - 11:45am
Room 1E07

12:15pm

Instagram- Your Digital Business Card

Let's get real - we lose business cards all the time. They end up getting lost in the bottom of purses, thrown in junk drawers, and you don't always have them on you. To top it off they don’t represent you and your business with that WOW factor. Learn how to best integrate your portfolio within Instagram to create a powerful platform for your digital business card - a business card people will use. Use the power of imagery and technology grow your client base! It's 2018 and time to up your business card game!

 


Speakers
avatar for Sarah Bryan Reish

Sarah Bryan Reish

S2 Creative Marketing
Founder of S2 Creative Marketing - a marketing agency that primarily focuses on digital online presence, Sarah Bryan Reish has an entrepreneurial passion and has focused her support towards small business. Since the success of S2 Creative Marketing, Sarah has written professional... Read More →


Sunday March 4, 2018 12:15pm - 1:30pm
Room 1E08

12:15pm

Power-On for Success
Embracing technology doesn’t have to be a headache! Discover new tools to manage your business more efficiently using tablets, phones, automation and cloud services. From reporting to booking and marketing, this workshop explores harnessing the power of technology to empower your daily operations and keep your clients coming back for more!

Speakers
avatar for Shannon Leehr

Shannon Leehr

STX
Shannon Leehr is a NAHA Beacon Award winner and former marketing director who built a salon from the ground up using social media marketing. Currently an account manager for STX Software, she understands all avenues of the salon as a stylist, makeup artist, receptionist, and blogger... Read More →


Sunday March 4, 2018 12:15pm - 1:30pm
Room 1E07

12:15pm

The #1 Marketing Tool to Grow Your Business
Your number one marketing tool to grow your business and build a clientele is speaking! Learn the three secrets to being a great communicator and never fear talking about yourself again. Whether you are a salon owner, stylist, educator or platform artist, effective speaking can make you or break you. Alejandra and Bonnie will show you how to attract clients through speaking plus, you’ll gain confidence and learn what truly makes a speaker great!

Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

NAP Events
Named 2013 Enterprising Women and 2015 made the Cover for Coach and Consultant of the Year, Bonnie  is President and Founder of Arakara LLC, The Beauty Agent Network™, Speaker Bureau and Education Company, Beauty Goorus™ Coaching & Consulting, Co-founder of Naked Audience Productions... Read More →
avatar for Alejandra Crisafulli

Alejandra Crisafulli

NAP Events
Naked Audience Productions (NAP Events)  Co-founders Alejandra Crisafulli and Bonnie Bonadeo combine the perfect blend of content, skill, and depth and provide a learning experience that transforms individuals, builds confidence, and strips away patterns to bring out one’s authentic... Read More →


Sunday March 4, 2018 12:15pm - 1:30pm
Room 1E10

2:00pm

#NoSlowDays
That’s right, NO MORE SLOW DAYS! In this class, Destiny breaks down the three highest grossing sales in the beauty industry: coloring, cutting, and retail. Allow DCI to help you discover the customer life cycle along with marketing tips, systems and applications. Don’t miss this class!


Speakers
avatar for Destiny Cox

Destiny Cox

DCI Academy
Destiny is an industry icon and cut and color expert. Destiny travels the globe extensively educating and her progressive teaching approach enables stylists and students to grow past their boundaries. Destiny built Destiny Cox International to be able to continue reaching and teaching... Read More →


Sunday March 4, 2018 2:00pm - 3:15pm
Room 1E08

2:00pm

Financial Fitness — 6 Ways to Increase Profitability Today
Making more money means learning how to turn top line sales into bottom line results! This is usually easier said than done until now. This class will break the process down into 10 critical areas that you can identify to help you give your bottom line a boost. In this class, you will rate yourself in six areas that support profitability, make a game plan to fix areas that need improvement and learn formulas that will determine your ideal profit point.

Speakers
avatar for Stephen Gomez

Stephen Gomez

Stephen Gomez Business Coaching
Steve’s experience as a business coach and trainer spans over twenty-four years. Steve has authored business training books and manuals on marketing, business planning, sales growth and inventory management for Milady. He annually served as judge of the North American Hairstyling... Read More →


Sunday March 4, 2018 2:00pm - 3:15pm
Room 1E07

2:00pm

Salon Success Secrets
In this class, you will learn the three ways you should be compensated as a business owner, along with, the reasons most salons won’t make it to their 10th anniversary. Derek will tell you exactly how much your business must generate monthly, weekly and daily in service sales to justify your current rent and produce a profit. You’ll also learn how to build a strong and successful culture that will boost the performance of your team and the steps you must take to create more profit. 

Speakers
avatar for Derek Maldonado

Derek Maldonado

Inspiring Champions
Derek Anthony got his start at a young age in the beauty industry. After spending ten years behind the chair and becoming a top stylist, he decided to open his own salon. In just four years, his business grew over 140%. His team grew from three to fourteen and he took his salon to... Read More →


Sunday March 4, 2018 2:00pm - 3:15pm
Room 1E10

2:00pm

Success Doesn't Have to Be a Secret
Don’t miss this dynamic mother & daughter dynamic duo. Discover how they grew from one location to four multi-million-dollar profitable salons with 70+ employees. You will learn how to attract your dream team and keep them, the top 3 best practices to instantly boost sales and how to build a multi-million dollar business just like Coral!

Speakers
CP

Coral Pleas

Coral Pleas is a Master Stylist and Business Owner with 30+ years’ experience. As the Visionary, Founder & CEO of The Cutting Loose Salons, Coral grew her business from one location in 2008 to four multi-million-dollar salons with 70+ employees in 2016. Coral credits her success... Read More →
TP

Taelor Pleas

Taelor Pleas is a Salon Culture Educator, constantly integrating solutions that help maximize business, Taelor shares these systems with other Salons. For her commitment to advancing the salon experience and her own portfolio of skills, she was recognized as Young Professional of... Read More →


Sunday March 4, 2018 2:00pm - 3:15pm
Room 1E10

3:45pm

Attract New Clients with a 5-Star Online Reputation
Justin will discuss what factors affect your online reputation and how you can take control. Learn to get more online reviews, how to turn a negative review into a positive one, and the connection between reviews and ranking highly on Google. Justin will also explain the four things your website must have for a glowing online reputation. Attend this session for expert strategies on leveraging your reviews, website, and social media presence to attract more prospects and convert them into regular clients.

Speakers
avatar for Justin Allen

Justin Allen

iMatrix
Justin is the Director of Account Development at iMatrix. His expertise in internet marketing extends more than 12 years, the last 8 of which, he has spent focused on helping small businesses achieve their growth and profit goals through innovative website design and strategic marketing... Read More →


Sunday March 4, 2018 3:45pm - 5:00pm
Room 1E10

3:45pm

Rev Up Your Revenue

In this class, Amy will provide you with a step by step guide to actually making money! You’ll leave with 6 figure hacks and techniques, marketing tips to keep your chairs full and the scissors flying and easy steps to double your tickets.


Speakers
avatar for Amy Carter

Amy Carter

Empowering You
As the owner of one of Indiana’s top salons, Amy knows what it takes to reinvent a business and train a leadership team that’s invested in long-term success. Amy has turned her knowledge into a passion for coaching and as Founder of Empowering You Consulting, she helps salons... Read More →


Sunday March 4, 2018 3:45pm - 5:00pm
Room 1E10

3:45pm

Social Media and the Power of Influence
Join social media superstars, Brian Champagne, Nikki French and a special lineup of VIP beauty influencers for best practices on creating a successful image, building your brand, and boosting your business. You’ll hear success stories and social media best practices which will help you market your business. You’ll also have the opportunity to take part in an open casting to be featured as a rising artist! See if you have what it takes to be a VIP influencer or a brand ambassador! Class will include a Q&A plus a special raffle gift prize!

Speakers
avatar for Eve Pearl

Eve Pearl

Eve Pearl Beauty Brands
Eve Pearl is a five-time Emmy winner, author, and educator. Her work, technique and products can be seen on television, film, print, and theatre. Eve has appeared on “The Today Show,” “The View,” “Good Morning America,” The Academy Awards, QVC, Beauty iQ, and in fine spas... Read More →


Sunday March 4, 2018 3:45pm - 5:00pm
Room 1E08

3:45pm

Strategic New Advantages of Salon Suites
Learn how to successfully create a professional career with suite independence, creative freedom and financial success! One-third of all salon and spa professionals have now taken advantage of independent career opportunities as booth, chair and suite renters. Salon suites offer affordable, spacious, fully-equipped with upgraded furnishings and premier locations for hair, skin, nail and spa professionals. Become your own boss, set your own prices, pick your favorite products, work your desired hours and experience financial freedom. 

Speakers
avatar for Larry Oskin

Larry Oskin

Marketing Solutions
Larry is president of Marketing Solutions, one of the leading marketing, advertising and PR agencies specializing in the professional salon, spa and beauty businesses. He is a creative beauty industry executive with 40+ years of professional marketing and management experiences. Larry... Read More →


Sunday March 4, 2018 3:45pm - 5:00pm
Room 1E07
 
Monday, March 5
 

10:30am

3 Powerful Steps to Raising Your Prices
If you know you need to raise your prices and but are afraid to do so, this is the class for you! You will learn how much to raise your prices while exerting your professional power. By changing a few factors, you will learn to increase your revenue significantly!

Speakers
avatar for Zan Ray

Zan Ray

Zan Ray Salon Coach
Zan Ray has been in the hair industry for 50+ years. Throughout her successful career, Zan has owned five successful salons, created the first apprenticeship program and was privileged to be the first Aveda Concept Salon in Austin, Texas. Along with her career as a hairdresser, Zan... Read More →


Monday March 5, 2018 10:30am - 11:45am
Room 1E10

10:30am

Instagram- Your Digital Business Card

Let's get real - we lose business cards all the time. They end up getting lost in the bottom of purses, thrown in junk drawers, and you don't always have them on you. To top it off they don’t represent you and your business with that WOW factor. Learn how to best integrate your portfolio within Instagram to create a powerful platform for your digital business card - a business card people will use. Use the power of imagery and technology grow your client base! It's 2018 and time to up your business card game!

 


Speakers
avatar for Sarah Bryan Reish

Sarah Bryan Reish

S2 Creative Marketing
Founder of S2 Creative Marketing - a marketing agency that primarily focuses on digital online presence, Sarah Bryan Reish has an entrepreneurial passion and has focused her support towards small business. Since the success of S2 Creative Marketing, Sarah has written professional... Read More →


Monday March 5, 2018 10:30am - 11:45am
Room 1E08

10:30am

Successful Pricing, Service Menu and Marketing Device Strategies
To keep up with the ever-changing economy and competition, you must make annual price adjustments! Larry will review when and how to best institute price changes in this class. Larry will also discuss the best social media, internet, web and print marketing platforms to enhance your service and retail sales. Whether you own or manage a salon or work as an independent, this class is one you must attend! Bring a note pad!

Speakers
avatar for Larry Oskin

Larry Oskin

Marketing Solutions
Larry is president of Marketing Solutions, one of the leading marketing, advertising and PR agencies specializing in the professional salon, spa and beauty businesses. He is a creative beauty industry executive with 40+ years of professional marketing and management experiences. Larry... Read More →


Monday March 5, 2018 10:30am - 11:45am
Room 1E07

12:15pm

Become a Social Media Maven
Join Shannon for great insight into social media and how to best use it to build your business and increase your bottom line! During this interactive class, you’ll learn exceptional facts behind social media marketing and the steps you can take to amplify your social presence.

Speakers
avatar for Shannon Leehr

Shannon Leehr

STX
Shannon Leehr is a NAHA Beacon Award winner and former marketing director who built a salon from the ground up using social media marketing. Currently an account manager for STX Software, she understands all avenues of the salon as a stylist, makeup artist, receptionist, and blogger... Read More →


Monday March 5, 2018 12:15pm - 1:30pm
Room 1E08

12:15pm

Generation Gap Communications
Bonnie and Alejandra will ease the human communication gap and provide the tools and resources necessary for exceptional leadership across generations. The NAP team has spent an enormous amount of time deciphering the differences between the generations in the current workplace and labeling and concluding what makes each generation so different. Millennials, gens and baby boomers behave very differently from one another. Learn how to best manage and communicate with each generation to successfully build your business and craft!

Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

NAP Events
Named 2013 Enterprising Women and 2015 made the Cover for Coach and Consultant of the Year, Bonnie  is President and Founder of Arakara LLC, The Beauty Agent Network™, Speaker Bureau and Education Company, Beauty Goorus™ Coaching & Consulting, Co-founder of Naked Audience Productions... Read More →
avatar for Alejandra Crisafulli

Alejandra Crisafulli

NAP Events
Naked Audience Productions (NAP Events)  Co-founders Alejandra Crisafulli and Bonnie Bonadeo combine the perfect blend of content, skill, and depth and provide a learning experience that transforms individuals, builds confidence, and strips away patterns to bring out one’s authentic... Read More →


Monday March 5, 2018 12:15pm - 1:30pm
Room 1E10

12:15pm

Recruiting 101: The Do’s and Don’ts
As a business owner, your staff supports your salon as much as your customers. A powerful team can make a huge difference for your business! This course teaches recruitment strategies that attract the right people at the right time. Steven will show you the tools and systems needed to recruit the right team. Topics covered include: • The best recruiting methods for “new” versus “experienced” technicians• How to maximize your advertising effectiveness and recruit only the best• Understanding which interview techniques work best and when to use them

Speakers
avatar for Stephen Gomez

Stephen Gomez

Stephen Gomez Business Coaching
Steve’s experience as a business coach and trainer spans over twenty-four years. Steve has authored business training books and manuals on marketing, business planning, sales growth and inventory management for Milady. He annually served as judge of the North American Hairstyling... Read More →


Monday March 5, 2018 12:15pm - 1:30pm
Room 1E07

2:00pm

Attract New Clients with a 5-Star Online Reputation
Justin will discuss what factors affect your online reputation and how you can take control. Learn to get more online reviews, how to turn a negative review into a positive one, and the connection between reviews and ranking highly on Google. Justin will also explain the four things your website must have for a glowing online reputation. Attend this session for expert strategies on leveraging your reviews, website, and social media presence to attract more prospects and convert them into regular clients.

Speakers
avatar for Justin Allen

Justin Allen

iMatrix
Justin is the Director of Account Development at iMatrix. His expertise in internet marketing extends more than 12 years, the last 8 of which, he has spent focused on helping small businesses achieve their growth and profit goals through innovative website design and strategic marketing... Read More →


Monday March 5, 2018 2:00pm - 3:15pm
Room 1E10

2:00pm

Social Media — Strategies for Any Business or Budget
Solve the mystery of social media! In this class, Amy will reveal best practices and teach you how to boost your bottom line with strategic social media investment. You’ll leave this interactive class with tactics to help you effectively use social media and market your business. Learn how to spend your money and time wisely!

Speakers
avatar for Amy Carter

Amy Carter

Empowering You
As the owner of one of Indiana’s top salons, Amy knows what it takes to reinvent a business and train a leadership team that’s invested in long-term success. Amy has turned her knowledge into a passion for coaching and as Founder of Empowering You Consulting, she helps salons... Read More →


Monday March 5, 2018 2:00pm - 3:15pm
Room 1E08

2:00pm

The 168 Hour Theory to Entrepreneurial Success
Learn the eight components of launching a successful career in the beauty industry! Nikki will discuss; personal development, skill and time assessment, stagger booking, the 10 metrics to being a top producer, pricing and budgeting. This class will be most effective for new salon owners and stylists.

Speakers
avatar for Nikki Trowbridge

Nikki Trowbridge

The Statement Project
Nikki has been in the beauty industry for over 27 years. She has transitioned hundreds of new professionals into the beauty industry through her cosmetology school and salon apprenticeship program. With Statements the Salon, Nikki has built a team of 48 extremely successful emplo... Read More →


Monday March 5, 2018 2:00pm - 3:15pm
Room 1E07

2:00pm

The 168 Hour Theory to Entrepreneurial Success
Learn the eight components of launching a successful career in the beauty industry! Nikki will discuss; personal development, skill and time assessment, stagger booking, the 10 metrics to being a top producer, pricing and budgeting. This class will be most effective for new salon owners and stylists.

Speakers
avatar for Nikki Trowbridge

Nikki Trowbridge

The Statement Project
Nikki has been in the beauty industry for over 27 years. She has transitioned hundreds of new professionals into the beauty industry through her cosmetology school and salon apprenticeship program. With Statements the Salon, Nikki has built a team of 48 extremely successful emplo... Read More →


Monday March 5, 2018 2:00pm - 3:15pm
Room 1E07

3:45pm

Common Misconceptions in the Beauty Biz
Common Misconceptions in the Beauty Biz   Tina Alberino — The Ugly Beauty BusinessDid you know that many “customary” industry practices are illegal? Do you know how to avoid falling victim to (or committing) labor exploitation? Taking this class can keep you from a devastating audit, labor investigation, or lawsuit. This class will also cover how to recognize exploitative and unethical practices during an initial job interview and strategies for correcting illegal practices. Taking this class could save you money and aggravation!

Speakers
avatar for Tina Alberino

Tina Alberino

The Ugly Beauty Business
Beauty industry survivalist, salon crisis interventionist, tactical verb-weapon specialist, and the leader of at least a hundred workplace revolutions, Tina is known for her extensive knowledge as for her sarcastic wit and mercilessly straightforward style. She’s the author of the... Read More →


Monday March 5, 2018 3:45pm - 5:00pm
Room 1E07

3:45pm

Mastering Your Leadership
No matter what stage you’re at in your career—owner, educator or student—improving your leadership skills is the best way to advance. In this dynamic seminar, Paul will teach you different ways to lead, how to motivate others, problem-solving techniques, and how to earn the respect of everyone around you. You’ll leave ready to set an example and create a culture in which everyone will not just strive, but thrive.

Speakers
avatar for Paul Digrigoli

Paul Digrigoli

Digrigoli Seminars
Paul is the author of the highly popular book “Booked Solid,” a hairdresser for almost 40 years and a current school and salon owner. Paul has won the “Entrepreneur of the Year” award from the National Association for Community College Entrepreneurship and Modern Salon’s... Read More →


Monday March 5, 2018 3:45pm - 5:00pm
Room 1E10

3:45pm

Social Media — Play to Win
In this class, Patrick breaks down how to stand out and increase your business on different social media platforms including Facebook, YouTube, Instagram, Pinterest, Snapchat and Twitter. From strategies that work online to creating experiences offline that go viral, Patrick will explain best practices and how to meet your goals. Social media can be used to build the business and life you want as a professional – learn how in this class! 

Speakers
avatar for Patrick McIvor

Patrick McIvor

Patrick McIvor Color Studio, Inc.
Modern Salon, American Salon, BTC, Launchpad and countless others feature Patrick’s coveted tips. Patrick writes blogs for ModernSalon.com, TheColoristMag.com, LehighValleyStyle.com and is featured in the book “50 Hairstylists”. Patrick is also an Intercoiffure Specialty Member... Read More →


Monday March 5, 2018 3:45pm - 5:00pm
Room 1E08